John Cleese’s fantastic take on leading a creative lifestyle, with brilliant nuggets of wisdom from his lecture. Read about it here at Brainpickings.
This campaign from Ogilvy Kuala Lumpur won a gold at Cannes with some seriously great conceptual work. (Via copyranter)
Building on their campaign of transforming unusual spaces (see “Containers” and “Pier”), Homebase and their shop Leo Burnett took Carlisle Station and created a wonderland of exciting colours, bright lights and inviting spaces, bewildering and delighting train passengers. As their website says, “We moved Homebase away from a ‘DIY shed’ to a brand that exists to transform spaces” which is a strategy far more relevant, long-lasting and inspirational that just promoting a DIY home store.
Their tagline “Make a house a home” works beautifully for this PR/marketing stunt. Props to Leo Burnett for harnessing the creative power and potential of making any space a ‘home’.
Zombie Grandma from Draft FCB Argentina
Remember that innovative Tippex Bear commercial that viewers to play out different endings? Mike’s Hard Lemonade takes a page out of that book with their new digital campaign to promote their line of alcoholic drinks. In a crowded drinks market, Mike’s knew they had to stand out, with a bold voice and bolder advertising that would keep their target audience engaged and let their brand’s personality shine through. They started a scavenger hunt with clues on Twitter…
…which lead to their Facebook where links to sneak previews of their ads were posted. Each ad starts off the same and are made to “shake things up” and keep us entertained with a variety of absurd endings. As the New York Times wrote, this is “commercial roulette”.
“The unconventional nature of the ads is supposed to underline that drinking a Mike’s instead of a beer is ‘an unconventional choice’. […] The theme of the campaign has the same intention: “Always different. Always refreshing.” “We wanted to reconnect with our original essence, our irreverent authenticity…”
Watch the three commercials after the cut »
They all have to do with Lynx Anarchy’s new advertising campaign, which combines solid digital work with funny, border-pushing concepts to market a new deodorant for women. You could say it’s the perfect marriage of strategy and creativity.
The latest stunt was pulled in Sydney, with the world’s first invisible ad installation on LCD screen that could only be seen with special glasses. People walking by were invited to pop on those special shades and indulge their inner voyeur as a peering through a house’s windows showed couples making out (it is a Lynx advert after all) in foam, a monkey and a dog swimming in a room full of water. Via Digital Buzz Blog. See the video and the print ads here »
For some reason, I’m just drawn to the simplicity of this packaging. Via confounditall.
Gaudi’s iconic La Sagrada Familia in Barca—at the tip of your pencil. “Where it all begins.” Because even the most pain-stakingly crafted things start with an idea, an initial sketch, that moment of wild inspiration or an idea clicking into place that makes you grab a pencil and jot it down. Great print ads from Leo Burnett.
I’m such a sucker for conceptual design. I adore the notion of someone’s imagination running wild, whimsical ideas scribbled and scratched out on paper, evolving to finally end up in a presentation room, sparking the imagination of those around them and prompting them to say, “Without a doubt. Yes. We must make that happen.”
Case and point, the ISM Parinee Ohm Tower, a proposed 30 story luxury condominium tower in Mumbai, India includes convenient glass-walled balcony pools. The tower was designed by Hong Kong-based James Law Cybertecture.