Transforming unusual spaces
Building on their campaign of transforming unusual spaces (see “Containers” and “Pier”), Homebase and their shop Leo Burnett took Carlisle Station and created a wonderland of exciting colours, bright lights and inviting spaces, bewildering and delighting train passengers. As their website says, “We moved Homebase away from a ‘DIY shed’ to a brand that exists to transform spaces” which is a strategy far more relevant, long-lasting and inspirational that just promoting a DIY home store.
Their tagline “Make a house a home” works beautifully for this PR/marketing stunt. Props to Leo Burnett for harnessing the creative power and potential of making any space a ‘home’.
Where it all begins
Gaudi’s iconic La Sagrada Familia in Barca—at the tip of your pencil. “Where it all begins.” Because even the most pain-stakingly crafted things start with an idea, an initial sketch, that moment of wild inspiration or an idea clicking into place that makes you grab a pencil and jot it down. Great print ads from Leo Burnett.
