What do a baboon, a foam party, a swimming dog, making out and deodorant all have in common?
They all have to do with Lynx Anarchy’s new advertising campaign, which combines solid digital work with funny, border-pushing concepts to market a new deodorant for women. You could say it’s the perfect marriage of strategy and creativity.
The latest stunt was pulled in Sydney, with the world’s first invisible ad installation on LCD screen that could only be seen with special glasses. People walking by were invited to pop on those special shades and indulge their inner voyeur as a peering through a house’s windows showed couples making out (it is a Lynx advert after all) in foam, a monkey and a dog swimming in a room full of water. Via Digital Buzz Blog. See the video and the print ads here »
Where it all begins
Gaudi’s iconic La Sagrada Familia in Barca—at the tip of your pencil. “Where it all begins.” Because even the most pain-stakingly crafted things start with an idea, an initial sketch, that moment of wild inspiration or an idea clicking into place that makes you grab a pencil and jot it down. Great print ads from Leo Burnett.
Branding win. Reblogged from creativeithink.
From Ad-busting, tumblr with a feminist take on advertising.
Just cuz I use solar power doesn’t mean I’m a vegan hippie pickler living in a commune. It doesn’t. Really.
In probably the best ad I’ve seen in a good while, Sunrun solar energy has just released a fantastic set of three spots that accomplish two things brilliantly:
(1) break down stereotypes of the kinds of people that use solar energy. (What do you mean you don’t want to save baby dolphins? Or promote organic agrarian practices? Or subsist on a flax seed and soy diet? Oh, you just want low energy costs. Is that it?)
(2) re-imagines the standard conventions of TV spots. When’s the last time characters in a video ad sparred and quibbled with the voice-overs?
What Sunrun’s fantastic copywriting has achieved are three ads that are surprisingly fresh, delightful and unobtrusive, taking storytelling to a new level by playing around with the conventions and static relationship of narrator to video. The affable comedy and easy way it turns around viewer’s expectations makes these spots incredibly lively and refreshingly free of what AdFreak calls “new-age, bleeding heart concerns”.
Side note, did anyone else get shivers at that guy’s husky tones saying “Voice Man, I’m trying to build something here”?
<iframe width=”560” height=”315” src=”http://www.youtube.com/embed/nah_6W5JyJE” frameborder=”0” allowfullscreen></iframe>
Via AdFreak.
How perfume advertising is different
Jeremy Bullmore explains how perfume brands approach advertising differently here:
Denied the explicit, the perfume brands rely on the implicit; and again, all other brands have much to learn. People derive more from brand names, from beautifully designed packs and packaging and from the visual content of advertising than we normally give them credit for. If the only cues available to them are visual, they’ll do the rest.
No bollocks, just beer. Have you seen those recent Stella Artois ads that declare “It’s a chalice. Not a glass”? Newcastle Beer launches a campaign that pokes fun at rival beers with it’s humorous and staunch anti-BS tone. If you’re tapping into what consumers are already thinking—chalice? seriously?—then you’ve got their emotional context down cold.
If “The Force” was Volk’s dramatic box office hit, then “Crash”, a new commercial for its 2012 Passat, is a small indie film. It shows two teenagers, one who’s crashed his dad’s car and is freaking out. The ads twists the line “He’s gonna kill me, dude” to some great copy. This is “evocative yet understated storytelling” at it’s best. It delivers on its message that the Passat is a reliable, safe family car while engaging with familiar scenes and conversations—the teenager crashing a car, the worry that he’s going to be chewed out.
As AdWeek writes, “The spots don’t call attention to themselves, but they add to brand’s tradition of simple storytelling designed to lend a sheen of quality and family friendliness. The automaker has its regular breakout hits—not just “The Force” but perfectly pitched ads like last year’s “Rocket Man” for the Passat. But even its less heralded work does the job well. Whatever the reliability of the vehicles themselves, this is advertising you can always count on.”
LBi Client Services Grad Scheme
Just something to note for next year: LBi London runs a 9 month Client Service grad scheme! (from the http://www.ipa.co.uk/Jobs/4875)
